Writers are frequently given the advice to appeal to their chosen audience. But what does this really mean? While some writers begin a story with an idea of the age group or gender they are writing for, others create a story, then consider who is most likely to enjoy it and make revisions. Whichever approach you take, it is important to develop an awareness of the interests, conventions and guidelines associated with different readerships – to ensure that your work not only reaches readers, but connects with them.

About Emily:

Emily Larkin is a Queensland author and academic. Her picture book The Whirlpool (2017) is illustrated by Helene Magisson and published by Wombat Books. Emily holds a Doctorate in Creative Writing, and has worked as a Sessional Tutor at Australian universities such as UQ, QUT, and USC. She has published fiction internationally in journals, and loves running workshops.

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