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      • Introduction to Blogging with Kylie Fennell

      Introduction to Blogging with Kylie Fennell

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      QWC
      $99.00
      IntroBlogging
      • Overview
      • Curriculum
      • Instructor

      Have you been thinking about starting a blog?

      Would you like to generate income from writing blog content for other people?

      Have you been told that you need to have a blog to support your author marketing?

      Blogging is a very cost-effective way to boost your marketing efforts. Blogs are critical to nearly all digital marketing strategies.

      The good news is that it’s relatively easy to get started with blogging and in this course you will find out exactly what you need to do and how to do it.

      In this course, you will learn:

      • What is a blog and how it fits in the digital marketing mix
      • The benefits of blogging for authors and businesses
      • Blogging platforms to use
      • How often to blog
      • Generating blog article ideas
      • Writing and formatting blog articles
      • Optimising blog content for search engines
      • Promoting and leveraging your blog content.

       

      About Kylie Fennell

      For more than 20 years Kylie has worked as a Newspaper Journalist & Editor, Corporate Writer, and Marketing and Communication Manager, both in Australia and internationally. She is also a Content Writer, Certified Practising Marketer, and Author.

       

      Course Structure

      Introduction to Blogging is entirely self-guided, so you can progress at your own pace. Once you’ve purchased the course, the content will remain open to you permanently, meaning you can come back any time for a refresher. Course content is delivered in a series of videos, written lessons, and exercises.

      The videos reflect the content in the written lessons but are provided for those who prefer to learn via audio and visual content. Slides summarising the written lessons and used in the videos are also available for download.

      Course Features

      • Lectures 42
      • Quizzes 0
      • Duration 10 hours
      • Skill level Beginner or refresher
      • Language English
      • Students 36
      • Certificate Yes
      • Assessments Yes
      Introduction to Blogging with Kylie Fennell
      • Introduction to Blogging 3

        • Lecture1.1
          Welcome
        • Lecture1.2
          What is a Blog and Blogging?
        • Lecture1.3
          Where Blogs Fit in the Digital Marketing Mix
      • Why You Should Blog 4

        • Lecture2.1
          The Benefits of Blogging
        • Lecture2.2
          Blogging as an Author
        • Lecture2.3
          Blogging for a Business
        • Lecture2.4
          Exercise
      • Setting up a Blog 4

        • Lecture3.1
          Blogging Platforms
        • Lecture3.2
          Subscription Options
        • Lecture3.3
          When and How Often to Post
        • Lecture3.4
          Exercise
      • Blog Article Ideas 3

        • Lecture4.1
          Generating Blog Article Ideas
        • Lecture4.2
          Themes for Authors
        • Lecture4.3
          Exercise
      • Evergreen Content 4

        • Lecture5.1
          What is Evergreen Content?
        • Lecture5.2
          Why it’s Important
        • Lecture5.3
          Evergreen Content Ideas
        • Lecture5.4
          Exercise
      • Writing Blog Articles 11

        • Lecture6.1
          Research
        • Lecture6.2
          Reference Content
        • Lecture6.3
          Knowing Your Purpose & the Audience
        • Lecture6.4
          Tone & Voice
        • Lecture6.5
          Key Messages
        • Lecture6.6
          Format of a Blog Article
        • Lecture6.7
          Headlines
        • Lecture6.8
          Hook
        • Lecture6.9
          Call-to-Action
        • Lecture6.10
          Sourcing Images
        • Lecture6.11
          Exercise
      • Optimising Blog Articles 4

        • Lecture7.1
          What is Search Engine Optimisation (SEO)?
        • Lecture7.2
          Identifying Keywords
        • Lecture7.3
          Using Keywords
        • Lecture7.4
          Exercise
      • Promoting Blog Articles 6

        • Lecture8.1
          Posting to Social Media
        • Lecture8.2
          Repurposing Blog Articles
        • Lecture8.3
          Leveraging Blogs as Video Content
        • Lecture8.4
          Leveraging Blogs as Audio Content
        • Lecture8.5
          Leveraging Written Content
        • Lecture8.6
          Exercise
      • Next Steps 3

        • Lecture9.1
          Next Steps
        • Lecture9.2
          Final Exercise
        • Lecture9.3
          Wrap-Up
      author avatar
      QWC
      Queensland Writers Centre is a not-for-profit membership organisation that supports, celebrates and showcases Queensland writers and writing in all its forms. We work with our members and partners to promote a vibrant and diverse writing community across Queensland. The writing courses on this site have been developed by QWC staff with expert contributions from published writers and industry professionals.
      • Overview
      • Curriculum
      • Instructor
      $99.00
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