Course Overview

Have you been thinking about becoming a copywriter?

Would you like to generate income from writing marketing content for other people?

Would you like to enhance your copywriting skills to boost your author marketing efforts?

Copywriting is a critical skill to have if you need to write effective marketing content. Good copy can make a real difference in terms of getting a sale or not.

The good news is that with a few tips and techniques, you can learn how to be a better copywriter. In this course, you will find out exactly what you need to do and how to do it.

You will learn:

• What copywriting is and where it fits in marketing strategies
• What makes good copywriting
• Writing copy for different formats such as ads, websites, SEO content, blog posts and social media
• Simple and concise copywriting
• Copywriting style and formatting
• Writing persuasive copy and key selling techniques.

About Kylie Fennell

For more than 20 years Kylie has worked as a Newspaper Journalist & Editor, Corporate Writer, and Marketing and Communication Manager, both in Australia and internationally. She is also a Content Writer, Certified Practising Marketer, and Author.

Course Structure

Copywriting Basics is entirely self-guided, so you can progress at your own pace. Once you’ve purchased the course, the content will remain open to you permanently, meaning you can come back any time for a refresher. Course content is delivered in a series of videos, written lessons, and exercises.

The videos reflect the content in the written lessons but are provided for those who prefer to learn via audio and visual content. Slides summarising the written lessons and used in the videos are also available for download.