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Introduction to Copywriting 3
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WelcomeLecture1.1
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What is Copywriting?Lecture1.2
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Where Copywriting Fits in Your Marketing StrategyLecture1.3
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Why Copywriting is an Important Skill 3
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Why Good Copywriting is ImportantLecture2.1
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What Makes Good CopywritingLecture2.2
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ExerciseLecture2.3
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Copywriting Formats 6
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AdsLecture3.1
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Website & SEO ContentLecture3.2
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Blog PostsLecture3.3
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Social Media PostsLecture3.4
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Longer Form ContentLecture3.5
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ExerciseLecture3.6
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Keeping it Simple 3
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Concise WritingLecture4.1
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Simple LanguageLecture4.2
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ExerciseLecture4.3
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Writing Marketing Content 10
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ResearchLecture5.1
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Knowing Your Purpose & the AudienceLecture5.2
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Tone & VoiceLecture5.3
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Key MessagesLecture5.4
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Formatting & StyleLecture5.5
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HeadlinesLecture5.6
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HookLecture5.7
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Call-to-actionLecture5.8
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Sourcing ImagesLecture5.9
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ExerciseLecture5.10
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Persuasive Content 3
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Writing Persuasive CopyLecture6.1
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Key Selling TechniquesLecture6.2
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ExerciseLecture6.3
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Next Steps 3
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Next StepsLecture7.1
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Final ExerciseLecture7.2
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Wrap-UpLecture7.3
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