Have you been thinking about starting a blog?

Would you like to generate income from writing blog content for other people?

Have you been told that you need to have a blog to support your author marketing?

Blogging is a very cost-effective way to boost your marketing efforts. Blogs are critical to nearly all digital marketing strategies.

The good news is that it’s relatively easy to get started with blogging and in this course you will find out exactly what you need to do and how to do it.

In this course, you will learn:

• What is a blog and how it fits in the digital marketing mix
• The benefits of blogging for authors and businesses
• Blogging platforms to use
• How often to blog
• Generating blog article ideas
• Writing and formatting blog articles
• Optimising blog content for search engines
• Promoting and leveraging your blog content.

About Kylie Fennell

For more than 20 years Kylie has worked as a Newspaper Journalist & Editor, Corporate Writer, and Marketing and Communication Manager, both in Australia and internationally. She is also a Content Writer, Certified Practising Marketer, and Author.

Course Structure

Introduction to Blogging is entirely self-guided, so you can progress at your own pace. Once you’ve purchased the course, the content will remain open to you permanently, meaning you can come back any time for a refresher. Course content is delivered in a series of videos, written lessons, and exercises.

The videos reflect the content in the written lessons but are provided for those who prefer to learn via audio and visual content. Slides summarising the written lessons and used in the videos are also available for download.